Remember the T-Mobile “Life is for sharing” advert
Well it seems the Belgiums are doing it too, this time they are doing it for a TV show. Apparently they are looking for someone to play the leading role in the musical of “The Sound of Music”.
Is it just me, or have people run out of ideas. I’m talking specifically about TV ads here. This is the global age, we see ads from around the world, not just in the country we currently live in. So why go and copy something exactly. Surely there are other ways of creating a publicity stunt. OK, I cant think of any good ideas right now, but then that’s not my job.
Sometimes flash sites work well, and this is one of them.
To promote the Dodge Ram truck, BBDO has created a kind of reality show exclusively online. This series is divided into five episodes of six minutes each, which show several races on different circuits.
Four teams participate in the “Dodge Ram Challenge”: cowboys, firemen, military and manufacturers, facing challenges on specially built course with a myriad of obstacles.
The footage is directed and edited by Tony Scott, brother of Ridley Scott. He directed films like “Top Gun”, “Red Tide”, “Enemy of the State,” “Flames of Vengeance,” among others.
The first episode is now available on the site ramchallenge.com. Watch the promo below:
… explain myself to a man who rises and sleeps under the blanket of creativity in which i provide then questions the manner in which i provide it. I would rather you just said thank you and went to lunch.
Most of the American presidential race has gone past without much really interesting me. That is to say what ever happens in the States, who ever gets elected, does affect the world at large, but a lot of the tv ads, blogs, twitters, facebook groups etc have not really interested me.
Until now.
A few years ago Budweiser did and ad that went viral, mostly because it was simple and captured the attention of ADHD people, like myself.
Someone has just updated this. I dont believe its budweiser, but rather the actors are the same.
Whats also very good is how they, the advertising people behind Obama’s campaign, have connected to their target market using the internet.
Every now and then the advertising industry does some great stuff. This is a case in point.
About a year ago, a youtube video was released of the Tiger Woods PGA 08 game and was showcasing some glitches in the game.
But just recently Electronic Arts have come back at Levinator25 (the author of the first video) with this response
What’s interesting to note is that the original video has so far received about 132,000 views. EA’s video, in 3 days, has received over 450,000. Great marketing move.
Now anyone who knows me well, knows that I am not a massive fan on soccer – or football as the Brits call it. Actually why do they call it football? Sure they might have invented the game, and sure they might have the most amount of teams on one tiny island, but if the rest of the world call it soccer….
Anyway, Nike Football have come up with a great campaign. Together with Guy Ritchie they have created a video shot in the first person view of a player being signed for Arsenal and playing against some great players. Its well worth a look.
So currently the Cannes Advertising festival is on, and I’m not there. I can only assume that my ticket got lost somewhere. I spoke to Colin, Guy, Malc, infact just about everyone and no ticket, but sadly that is besides the point.
But why does that matter, well mainly because its the “be all” place for advertising and the best place to see the worlds best advertising.
I am toying with the idea of calling in sick for the next two days and jetting off.
Delegate fees might be a slight set back. I believe that they cost in the region of £3000 per person, or something utterly ridiculous like that.
