As a kid I can clearly remember playing with “Hot Wheels” toy cars, and they were great. Ok, so “as a kid” is a bit misleading, cause I have just experienced the 21st Century version, and its great.
Check this teaser for a new Hot Wheels campaign, airing May 29th.
I am absolutely loving the Cape Epic (http://live.cape-epic.com). It’s an amazing race that is growing from strenght to strenght.
Here is the SuperSport ad for it.
And some interesting facts about the race.
Love this idea.
Skype via Viral Factory London created a campaign allowing people from around the world to get hold of “the wilderness man – Rob”
1 guy, some of his posessions and 10 days in the middle of Spain next to a telephone booth.
Wish I had seen this campaign while it was still live, but seems that 4 people from South Africa called and the first of which was the 4th call that Rob received.
Sometimes people can surprise you, and use every day tools in a unique and novel way. And, No, I am not talking about using that spatula to fix a car tyre, I’m talking about Jeep. Let me introduce you to the Jeep Puzzle.
Done by Leo Burnett Iberia – it turns Twitter into a real playground. The competition invites users to complete puzzles using several different images from Twitter profiles. Each puzzle represents landscapes which only Jeep can access. You in turn have to follow each of the landscape’s 36 pieces and they show up in your follow list as a completed image, if you have followed the correct profiles in the correct order.
(http://www.wired.com/gadgetlab/2010/02/amazing-iron-man-macbook-sticker/)I got to get myself one of these – really really cool.
Ok nerdy, but still cool.
Ties in nicely with the release of Iron Man 2 coming out.
OH yes! Looks great.
Its like watching the waves crash, or staring into a fire. There is something so simple and stunning about it. And this has to be one another one of those. “Check out the mountain bru” – said with a stoner surfer accent, or a Capetonian.
I’m sure things must have happened in London, but I don’t think I ever heard about it, untill I read about it in London Lite, or one of those free afternoon papers, unless it was really big news.
But one of the cool things about Cape Town, and SA is that small things that happen do make it to my conscious, and I get to see them.
For example, this Coal Carrier ran aground last night, after some really really strong winds made it drag its anchor. That obviously happened during the evening, and its now 10am, and I have already heard about it, and can now see a picture of it.
Firstly, I suppose I have to thank the internet, and secondly have to thank Ogilvy Cape Town for making me wake up early enough to hear about it this am.
